The President of the European Commission, Ursula von der Leyen, has sparked controversy after suggesting that one of the main solutions to address energy challenges is to reduce demand, under the premise that “the cheapest energy is the energy not used.”
According to the proposal, the strategy would focus on lowering energy consumption without affecting consumers’ freedom of choice, promoting measures such as energy efficiency. These include building renovations, modernization of industrial equipment, and optimization of resource use across different sectors.
However, this approach has been strongly criticized by those who believe it fails to address the root of the problem. Critics argue that asking people to consume less energy is not a realistic solution, especially in a context where access to affordable energy is essential for quality of life and economic development.
They also point out that such policies can be seen as shifting the burden directly onto citizens, instead of focusing on increasing production, diversifying energy sources, or strengthening infrastructure to ensure a stable supply.
The statements are part of a broader package of energy policies set to be presented to European leaders, at a time when Europe faces significant challenges related to costs, energy security, and the transition toward more sustainable models.
The debate remains open: whether the solution lies in consuming less or producing better, in a context where energy decisions directly impact both the economy and the daily lives of millions of people.
