Amsterdam faces an internal battle as residents, exasperated by their city’s transformation into a mass tourism hub, have taken drastic measures.
On September 22, 2025, the citizen initiative «Amsterdam Heeft een Keuze» (Amsterdam Has a Choice) filed a lawsuit against the city council. They accuse the local government of violating its own 2021 ordinance, which caps annual tourist overnight stays at 20 million.
This legal action, supported by €50,000 raised by residents and 12 local associations, stems from years of broken promises.In 2023, hotel overnight stays reached 22.9 million, excluding vacation rentals and cruises.
By 2024, the figure exceeded 23 million, with projections estimating up to 26 million in 2025 and 28 million by 2027.
The issue dates back to 2020, amid the pandemic. A petition driven by the same group collected 30,000 signatures in days, demanding a referendum to limit mass tourism. The city council rejected the referendum but entered negotiations.
This led to the «Tourism in Balance» ordinance, passed near-unanimously in June 2021. It set a maximum of 20 million overnight stays and an 18-million alert threshold, requiring corrective actions if surpassed.The lawsuit aims to force effective measures, such as further increasing the tourism tax, already Europe’s highest at 12.5% of accommodation costs.
Mass tourism is not a new issue in Amsterdam. With only 800,000 residents, the city welcomed up to 20 million visitors annually pre-pandemic. In 2019, it recorded 21.8 million overnight stays and 10.2 million visitors.
The post-COVID recovery has been explosive. In 2023, 9.4 million tourists generated 22.1 million overnight stays, a record despite restrictions.The consequences are visible on the streets. Local shops give way to souvenir bazaars.
Hotels and B&Bs proliferate, even in public buildings. Impassable sidewalks due to large crowds and the constant clatter of wheeled suitcases drive Amsterdam residents from the historic center, particularly De Wallen, the Red Light District.
Real estate pressures exacerbate the housing crisis. Airbnb and short-term rentals inflate prices, displacing families and young people. In the Negen Straatjes neighborhood, residents are suing the city council over licenses granted to TikTok-viral businesses, such as a fries shop causing queues and litter. “They block sidewalks and degrade quality of life,” says plaintiff Steve Malenka.
Transportation is collapsing. In 2024, 26.7 million day-trippers overwhelmed museums and canals. While 66% were Dutch, the total includes cruise and coach visitors. Amsterdam has halved river and maritime stopovers, aiming to reduce visitors by 271,000 by 2028. Still, the city council admits the numbers are “too high.”
Environmentally, the impact is severe. Tourism causes congestion, pollution, and strains infrastructure. In 2025, the «Visitor Economy Implementation Programme» seeks to balance crowds with quality of life, including funds to repurchase properties and convert them into affordable housing.
The city council defends its measures: a ban on new hotels since 2024, unless others close without increasing bed capacity; limits on tour groups exceeding 15 people; early bar closures in the city center; and fines for smoking cannabis on the streets.
Other actions include the 2023 “Stay Away” campaign targeting young British stag party tourists. Ads warned of €140 fines for disturbances, resulting in a 22% drop in UK flights between 2019 and 2024. The tourism tax rose from 7% to 12.5%, funding cleaning and public transport.
The Socialist Party (SP) proposes more: raising the tax to fund free public transport and purchase hotels. “Tourists must contribute to a cleaner, more affordable city,” they state in their platform for the March 2026 municipal elections. Nationally, the Dutch government is observing.
This conflict starkly reveals the deep failures of the leftist city council, led by GroenLinks-Labour since 2022. They prioritized “green” ideals over economic realities: tourism generates $13.6 billion annually, but unchecked, it erodes local identity.
The left’s emphasis on global openness disregards communities’ rights to preserve their heritage. The solution? No more concessions to hotel lobbies or tepid campaigns. Amsterdam must defend its essence: a city for the Dutch first, tourists second.
Otherwise, the “theme park” will prevail, bringing the irreversible loss of a European gem. Let us reflect: true progress is not about massification but balance. Residents deserve their home back.
